The last two workshops I have attended on the UI11 Conference were both by Joshua Porter. The first one covers ‘social web applications’, the second “Is tagging right for your site?”. (more…)

Over the past week, we have had some interesting and enthousiastic reactions on Mart’s and my article on the Knowledge Browser, our new knowledge management solution for SharePoint 2003.

So we decided to dedicate a website to it. As from today, www.knowledgebrowser.net will be the home of the Tam Tam Knowledge Browser.

I am proud to announce that today the first version (1.00) of the Knowledge Browser for SharePoint has been released to one of Tam Tam’s clients. The development team (Mart, Raymond, Robin, Stef and Wouter) has put much time, hard work and pondering in it to complete this first implementation in time. Cheers guys!

The Knowledge Browser is a customized knowledge base for SharePoint Portal Server 2003 that accommodates high-level navigating through a large collection of information by means of metadata. (more…)

Twee maanden gelden schreef ik een artikel voor het Tijdschrift voor Marketing (TvM) over de evolutie van het web (Web 2.0) en de gevolgen daarvan voor (web)marketeers: hoe het hun werk beïnvloedt en welke mogelijkheden het creëert.

Vandaag werd het artikel (PDF) gepubliceerd op TvM’s website Marketing-Online.nl. En later deze maand zal in het Tijdschrift voor Marketing ook een referentie naar het online artikel staan.

Lees het volledige artikel “Internet verandert, online marketing ook?” (PDF)

Last week a marketing writer of TechSmith contacted me through my blog, just one day after I positively mentioned their product Morae. I was asked for an interview, to be used as a testimonial in their e-newsletter and on their website.

What fascinated me was that this marketeer had in fact found the article on my moderately visited blog and acted on it, in less than a day after publication. That moment I realized that this had been a perfect example of using meta-syndication as a PR / marketing instrument. (more…)

Ten years after the birth of the World Wide Web, people are talking about its next generation: Web 2.0. Especially in the IA community, the buzz of Web 2.0 has resulted in an intense global discussion about its meaning, possibilities and (business and social) impact. (more…)